Explore how Ab Initio can enable your organization to make better real-time decisions:
Highlights
End-to-End Decisions
Break down decisioning silos — bringing together data, events, and insight from across the enterprise and beyond — to drive consistent closed-loop decisioning
Developing great models is just one part of the data science challenge, pulling together data from various sources, exploring it with diverse techniques. The second part of the challenge — once the logic is defined — is executing those decisions. This means maintaining and storing the necessary combination of historical insight and up-to-the-second transactions and aggregations, so models can be run against a smart “feature store” — at speed and at scale — an array of insight — of business and customer data — always consistent, always fresh.
The Ab Initio decision automation platform processes vast amounts of data in milliseconds, automating the end-to-end process and providing a foundation on which to run the most demanding decisioning logic, enterprise-wide, in real time. This includes closing the loop so that the models can be automatically refined and evaluated (what is working? why?), as the impact of each decision is fed back into the platform, in order to find and deploy new insight.
Case Studies
A Major Telecom Beats the Odds
Competing on price is a race to the bottom. Faced with an upstart rival willing to give it all away, one of the world’s largest telecommunications providers found a way to keep growing.
One of the world’s largest telecommunications providers needed to meet the needs of hundreds of millions of customers. With a new competitor on the horizon and existing rivals nipping at their heels, the company had little time to address an aging technology infrastructure and a batch-oriented architecture that could not properly support real-time responsiveness and the digital transformation.
Fortunately, they asked Ab Initio for help.
Working with Ab Initio, the telecom transformed their system from legacy batch technology into a real-time marketing system built on Ab Initio’s high performance, event-driven architecture. The new system allows the telecom to exercise complete control over their data, virtually eliminate revenue leakage, and build incredible subscriber loyalty. Each day, the new system processes over 60 billion records and allocates offers for every subscriber. Each day, every subscriber receives the best offer by SMS. Each day, the system tracks millions of events per second, evaluates those events in the context of over 80,000 concurrent campaigns, and sends responses within seconds. Subscribers love it.
Even as a new competitor aggressively undercut their prices, the telecom continued to thrive. So effective was the telecom’s real-time responsiveness strategy that their subscribers did not abandon them, even when the competitor offered drastically lower prices on voice and data. When the dust settled, several other providers were out of business and the telecom was the only company of those remaining to add subscribers. Even better, they booked so much additional revenue that — in less than one year — their new Ab Initio system had more than paid for itself.
A powerful real-time marketing system, unbelievable subscriber loyalty, and incredible revenue growth — just a normal result of working with Ab Initio.