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Real Time Decision Platform | Ab Initio

Decision Automation

Business success is all about good decision-making. And in the digital consumer economy, decision-making is an “always on” challenge. At every moment, businesses are seeking to make faster, smarter decisions, at scale — because they know the value of timely and relevant responses to ever-changing market conditions and operational constraints. Enabling those decisions, across every enterprise system and touchpoint, is a massive data processing and integration challenge.

Ab Initio’s data processing and integration expertise is fully leveraged in our end-to-end decision automation platform, where vast amounts of data are enriched, aggregated, and made available in real-time, to enable the most sophisticated decisioning processes to be automated and executed. This is a foundational capability for the efficient, profitable and responsive modern enterprise.

Faster, smarter decision-making, driving efficiency and responsiveness across the digital enterprise

Explore how Ab Initio can enable your organization to make better real-time decisions:


End-to-End Decisions
360° Entity Profiling
Real-Time Context
Event Triggers
Watched States
Unlimited Scalability
Deep Reach Integration
Operational Resilience

Case Studies Decision Automation

Case Studies

Reaching Customers in Real-Time
Mastering the Digital Transformation in Real-Time
A Major Telecom Beats the Odds